Fisher & Paykel has opened an “Experience Centre” in Sydney, where customers can engage with a select range of the company’s products as they would appear in the home.
A collaborative partnership between Fisher & Paykel, Alt Group, Fearon Hay and Satellite Media, the Centre took over 18 months to design and build. A step away from the traditional retail showroom, the space represents Fisher and Paykel’s New Zealand home, with materials that are evocative of the country’s landscape.
Jeff Fearon, from Auckland-based architectural practice Fearon Hay, said that the centre was designed to the capture the essence of Fisher & Paykel’s design philosophy. “Our ideas centred on creating a system for the relationship and flow of space that is social, engages with design and draws on the power of natural materials,” said Fearon.
A combination of product layouts as they would appear in the home, and interactive technology that provides additional product information, gives customers a hands-on experience. Designers and retailers can visit the centre with their customers, or direct customers to book with a product design expert or cooking specialist to ensure their selected products best suit both the design intent as well as their lifestyle.
Fisher & Paykel has also launched an Experience Centre in New York, catering for the brand’s growing North American market.
Australia’s first Fisher & Paykel Experience Centre is located in Sydney at 90-96 Bourke Street, Alexandria.
Visit fisherpaykel.com/au/experience/experience-centres-sydney/ to learn more.
