Laminex’s new product roadshow

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Freestyle Curve.

Freestyle Curve.

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Laminex 180fx.

Laminex 180fx.

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Customers, specifiers and media view the new Laminex products.

Customers, specifiers and media view the new Laminex products.

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The Laminex Group recently held a series of new product launches – in Sydney, Adelaide, Melbourne, Brisbane and Perth – themed “creating dramatic looks for 2012.”

Customers, specifiers and media from the five states networked with staff and examined the new Laminex 180fx surfaces, Laminex Freestyle Curve surfaces, Laminex Silk Finish, Laminex aluminium-framed doors, Trade Essentials specialty boards, Formica gloss panels and vinyl doors.

Laminex 180fx, which captures the scale and detail of stone patterns, was on display in a variety of abstract forms, including large X-structures and hexagons. 

Freestyle Curve was displayed in a ribbon-like structure to demonstrate its thermoforming capabilities and seamless edges. Freestyle Curve is a 100 percent acrylic thermoformable surface that will be launched in January 2012.

Laminex Silk Finish launched ten new lustrous gloss decors and Laminex’s aluminium-framed door range was on display, made up of seven profiles and about a hundred inserts.

A Melbourne Cup lunch at The Rocks in Sydney kicked off the roadshow, then the Art Gallery of South Australia displayed the new products. More than 250 guests gathered at the Carousel in Melbourne, then it was onto Queensland. The roadshow concluded at the end of November in Western Australia.


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