Endorsed by

2012 Eat-Drink-Design Awards: Best Visual Identity Design

Best Visual Identity Design — Joint winner
Baker D. Chirico by Fabio Ongarato Design

Jury comment

The original cleverness of the Baker D. Chirico brand has been extended and celebrated in a visually arresting and playful series of design moves. From the refined typeface that evokes early European modernist simplicity, to the surreal inspired collaged images in the packaging, there is both cerebral and sensual appeal; all of which is appropriate to the notion of artisanal bread that is both a staple and a luxury. The detail and tactile variation in the various items of branding are precise and satisfying. Fabio Ongarato Design have merged elements of both the curious and the comforting in this exemplary suite of graphic and packaging solutions.

Design statement

Baker Daniel Chirico is Australia’s most recognized artisan bread maker. He launched his second store in the Melbourne inner-city suburb of Carlton with a new identity and a fitout that combines the old with the new and the traditional with the playful, and which focuses on the craft of bread-making.

Baker D. Chirico
178 Faraday Street
Carlton Vic 3053
+61 3 9534 3777


Design practice
Fabio Ongarato Design
Richmond, Melbourne, Vic, Australia
Project Team
Meg Phillips, Fabio Ongarato, Misha Hollenbach, March Studio, Perks and Mini (PAM)
Site details
Location 178 Faraday Street,  Carlton,  Melbourne,  Vic,  Australia
Category Interiors
Type Hospitality, Retail
Project Details
Status Built



Published online: 24 Oct 2012
Images: Peter Bennetts


Artichoke, December 2012

Related topics

More award

See all
Devonport Living City Stage 1 by Lyons with Maddison Architects and Birrelli. 2019 Tasmanian Architecture Awards

The Australian Institute of Architects has announced the winners of the 2019 Tasmanian Architecture Awards.

Maitland Riverlink by Chrofi with McGregor Coxall. 2019 NSW Architecture Awards

The Australian Institute of Architects has announced the winners of the 2019 NSW Architecture Awards.

Place de la Brèche, Niort (France) by Studio Milou. 2019 International Chapter Architecture Awards

The work of Australian architects around the world has been honoured at the Australian Institute of Architects’ 2019 International Chapter Awards.

University of South Australia Cancer Research Institute by Swanbury Penglase with BVN. 2019 SA Architecture Awards

The 2019 South Australian Architecture Awards were announced in Adelaide on 29 June.

Most read

Latest on site