2013 Australian Interior Design Awards: Installation Design

Installation Design Award Shadow Lands – Myer Spring/Summer Collection Launch 2012/2013 Hordern Pavilion by Gloss Creative Australian Interior Design Awards

Jury comment

This theatrical installation allows for an intimate view of the garments on show. As the rope curtain ascends from the stage, the complex vision of the enclosed collection is revealed. This clever device, with its natural materials, circular plan and variable lighting, serves as a beautiful backdrop to Myer’s vision for a season’s collection.

Design statement

Shadow Lands advances contemporary interior design practice by its unique approach that encompasses simplicity, efficiency, sustainability and experimental beauty. While the brief was clear about the brand message the client wanted to express to its audience, Shadow Lands was able to create its own unique impact due to the simplicity of the design: nothing was over-worked yet everything was completely resolved. Shadow Lands is proof that design impact can be brought about by big thinking and simple processes.

The Australian Interior Design Awards are presented by the Design Institute of Australia, DesignEX and Artichoke magazine.


Design practice
Gloss Creative
Melbourne, Vic, Australia
Project Team
Steff D'Alberto, Ross Sabatini
Site details
Location Melbourne,  Vic,  Australia
Category Interiors
Type Installations
Project Details
Status Built



Published online: 31 May 2013
Images: Rocket Mattler


Artichoke, May 2013

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