This theatrical installation allows for an intimate view of the garments on show. As the rope curtain ascends from the stage, the complex vision of the enclosed collection is revealed. This clever device, with its natural materials, circular plan and variable lighting, serves as a beautiful backdrop to Myer’s vision for a season’s collection.
Shadow Lands advances contemporary interior design practice by its unique approach that encompasses simplicity, efficiency, sustainability and experimental beauty. While the brief was clear about the brand message the client wanted to express to its audience, Shadow Lands was able to create its own unique impact due to the simplicity of the design: nothing was over-worked yet everything was completely resolved. Shadow Lands is proof that design impact can be brought about by big thinking and simple processes.
- Design practice
- Gloss Creative
Melbourne, Vic, Australia
- Project Team
- Steff D'Alberto, Ross Sabatini
- Site details
- Project Details