2014 Australian Interior Design Awards: Installation Design

Installation Design Urban Coffee Farm & Brew Bar by Hassell 2014 Australian Interior Design Awards

Jury comment

Part of the 2013 Melbourne Food and Wine Festival, The Urban Coffee Farm & Brew Bar was a relaxed, shady oasis along a pedestrian thoroughfare. A strong spatial parti pris provided well-proportioned places for individuals and groups to meet, refresh, chat or just get caffeinated. The jury praised the design team’s clear and considered strategy to re-use and recycle all elements within the installation design. The logistical aspects of the project, including requirements for electricity, wheelchair access and lighting, were highly resolved and integrated. The installation created a welcoming environment from an honest palette of materials, and reinforced the importance of temporary installations and events in reorientating existing public spaces within our cities.

Design statement

Splintering from Queensbridge Square’s iconic Red Stair Amphitheatre, the Urban Coffee Farm and Brew Bar reinterpreted a coffee farm in the centre of a bustling city. The design of the Urban Coffee Farm and Brew Bar transplanted the world’s exotic and elusive coffee-growing origins to Melbourne’s CBD, generating a new landscape for the visitor to explore. An undulating hill gave the visitor a glimpse of the story of coffee – from seedling to coffee cup – while wandering through the farm. Educational components were integrated into the design and they highlighted the process of harvesting and preparing the coffee beans for export. Finally, and perhaps most importantly to some caffeine enthusiasts, the visitor could sample freshly and expertly brewed coffee in the Tasting Cafe hidden within the hill. The core building materials of the Urban Coffee Farm and Brew Bar were shipping containers and pallets, chosen because they are key logistical components of the global coffee industry and bring coffee beans to our shores. This temporary installation brought 2013 Melbourne Food and Wine Festival visitors together in an engaging learning and social environment.

The Installation Design award is supported by Bespoke Careers. The Australian Interior Design Awards are presented by the Design Institute of Australia, DesignEX and Artichoke magazine. For more images of this project, see the Australian Interior Design Awards gallery.

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