Endorsed by

2014 Australian Interior Design Awards: Retail Design

Retail Design Zumbo Melbourne by Elenberg Fraser 2014 Australian Interior Design Awards

Jury comment

Zumbo Melbourne is a decadent and tongue-in-cheek retail interior. It reflects patissier Adriano Zumbo’s own evolving, playful and experimental approach to creation – mixing unexpected materials, processes and finishes in innovative ways to produce a unique experience. Elenberg Fraser has cleverly used industrial techniques and materials alongside other traditionally made cabinetry, custom signage and lighting to produce a dramatic interior. This is pure fantasy, indulgence and experimentation at its best and successfully creates a surprising and truly memorable retail experience.

Design statement

The brief for this project involved the design of an internal shell for the patisserie’s front-of-house component, and furniture, signage and window graphics. The design brief was very open and the only proviso was that the design was to be true to the Zumbo brand, which the design team interpreted to be playful, innovative and a little bit pink. The main challenge stemmed from developing an actual method to turn the design concept into a reality. The team researched different methods of creating a moulded-mirror-like surface that could be easily constructed into a panelled wall and ceiling. The method was developed through experimentation with a team of enthusiastic manufacturers. Complementing both the liquid nature of the vinyl graphic and the playful nature of patissier Adriano Zumbo’s products, eccentric furniture pieces were also designed by the talented young interior designers at Elenberg Fraser. Fitting with the sweet nature of the store, the effect appears like oozing marsh-mallows, dripping gelato or sandwich cakes drenched in icing.

The Retail Design award is supported by Laminex. The Australian Interior Design Awards are presented by the Design Institute of Australia, DesignEX and Artichoke magazine. For more images of this project, see the Australian Interior Design Awards gallery.

Related topics

More award

See all
Winners announced: 2019 National Prizes Winners announced: 2019 National Prizes

The Australian Institute of Architects announced the 2019 National Prizes at the National Architecture Conference in Melbourne.

Gen–Y House, part of White Gum Valley in Perth. The project, designed by David Barr Architects, is one of the Cooperative Research Centre for Low Carbon Living’s sixteen Living Labs. 2019 National Prizes: Leadership in Sustainability Prize

The 2019 Leadership in Sustainability Prize is awarded to the Cooperative Research Centre for Low Carbon Living.

Professor Helen Lochhead. 2019 National Prizes: Paula Whitman Leadership in Gender Equity Prize

The 2019 Paula Whitman Leadership in Gender Equity Prize is awarded to Helen Lochhead.

Sobi Slingsby. 2019 National Prizes: BlueScope Glenn Murcutt Student Prize

Sobi Slingsby is awarded the BlueScope Glenn Murcutt Student Prize.

Most read

Latest on site

Calendar