Dust’s interior is an immersive retail environment where the experience of the shopper is as both participant and consumer. The existing basement spaces have been used extremely well and unique existing elements have been successfully highlighted through exposure and contrast. The interior design integrates Dust’s online and physical retailing spaces, with each reinforcing and extending the other. The expert use of mirror, lighting and LED screens creates a highly original, almost experimental approach to the retail experience.
Dust is a multi-sensory concept store that is inspired by the brand’s sigil, the golden ratio, and a brief that encourages users to question their understanding of Cartesian space. Sibling uses these principles as the primary structuring devices: grids within grids, disturbing mirrored reflections, luminescent surfaces, spatial sound and animated screens. The brief called for an exploration of Dust’s core interests: a physical experience for its digital print on demand operation and a celebration of sensory practices. Sibling’s design for the first physical Dust store represents Dust’s DNA, and through this, becomes an immutable example of the inextricable link between design and experience. Unlike typical retail spaces, the Dust space broadens the user experience so that those in it becomes more than a mere consumer – they are a participant immersed in the space and its mode of operation. The space offers a complex and challenging new aesthetic and by re-using an existing basement shell, the design introduces a layering of new materiality while accentuating some of the space’s existing features, such as the original ceiling and exposed structures.
The Award for Retail Design is supported by Laminex. The Australian Interior Design Awards are presented by the Design Institute of Australia, Diversified Communications Australia and Artichoke magazine. For more images of this project, see the Australian Interior Design Awards gallery.