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2015 Eat Drink Design Awards: Best Identity Design winner

Best Identity Design
Bang Street Food by Sonnet
Surry Hills, New South Wales

Jury comment:

Bang Street Food grabbed our attention from the get-go. The name is terrific for what it signifies – Bangladeshi street food – and for the way it encapsulates this upbeat eatery purpose built to end a late night out with much more than a fizzle. The interior design and graphic identity are so integral to one another as to be almost indistinguishable and the “bang” is everywhere. In the pop art-like “explosion” logo; Arne Jacobsen’s black and white typography plates at each setting; the way food is presented on sheets of the Daily Azadi, the first newspaper of Bangladeshi independence; the retina-spinning Bengal tiger T-shirts worn by staff (the Bengal tiger also figures on the menu placemats, roaring “Bang For Your Buck”); and even that erotic red light bathing the bare brick walls, which seems somehow to promise a bang, if of a slightly different variety. Fun, funky, piquant comme il faut, just like the very excellent food and signature craft beer on offer.

Bang Street Food
3/410 Crown Street
Surry Hills NSW 2010
bangstreetfood.com.au

Sonnet
Ground floor, 71 York Street
Sydney NSW 2000
wearesonnet.com

Source

Award

Published online: 17 Nov 2015
Images: Michael Wee

Issue

Artichoke, December 2015

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