Designed as a portable bar and showcase for Tasmanian whiskies, the Magic Box thrilled the jury with its innovation: the project challenges the very notion of what we might consider a “space.” On first look, the Magic Box appears to be an intricately designed barrel, but it unfolds to become a bar, a product display unit and a slice of Tasmania that can be transported to
any place in the world. Designed with outward-swinging “petals,” the box can be configured to fit a number of different spaces and types of events. Tasmanian oak has been used, and the native Tasmanian fagus leaf has been etched onto the interior display trays to further express the craftsmanship and traditions of the island state. The jury was impressed with the extremely thoughtful attention to detail that went into the project, as well as its sense of place and clever portability that allows that place to be experienced anywhere.
The Magic Box is the result of a collaborative brief between client and designer, with the aim of taking the taste of Tasmania’s renowned whiskies to the world. The outcome promotes the island’s wealth and calibre of design, materiality and craftsmanship through the presentation of the contents within and the element that houses and exhibits them. Presented as an openable “barrel,” the box encourages exchange and discovery. The charred exterior finish references the traditional use of fire to clean the inside of barrels while providing a protective surface
for touring. In presentation mode, the “barrel” opens to reveal the warmth of the Tasmanian oak and golden whiskies. The “petals” pivot outwards and are configurable to suit the size of the gathering, ensuring intimacy regardless of size. The scalloped circular form softens the relationship between orator and whisky taster, bringing participants together to enjoy the beverages offered as well as the creativity behind the design.
The Magic Box
Various locations through Tasmania
Liminal Objects with Van Tuil
60 Barrack Street
See the whole gallery of images at the Eat Drink Design Awards website.
The 2019 Eat Drink Design Awards are organized by Architecture Media and supported by major partner Chandon Australia; supporting partners Harbour, Latitude, Ownworld, Roca and Tasmanian Timber and event partner Four Pillars Gin, Jetty Road Brewery and S.Pellegrino.