Colour Hunting: How Colour Influences What We Buy, Make and Feel

Colour Hunting: How Colour Influences What We Buy, Make and Feel

Colour Hunting: How Colour Influences What We Buy, Make and Feel

It seems colour is the new black. At the recent State of Design Festival, colour was the theme for the 2011 Top 5×5 series where five designers discussed their favourite colour, and now a book dedicated to the colour palette lands on our desks. But for some, it’s not such a happy tale, I must profess. You see, there are winners and losers in the colour spectrum. And poor old brown has been cast a loser. While colours like red and pink are called “sexy,” “youthful” and “sensual,” and purple is “exciting” and “mysterious,” the best poor old brown gets is “diligent.” Diligent?! The colours of the rainbow must be laughing it up right now. But that’s the sad, sad truth for brown, according to Colour Hunting.

The book considers how we subconsciously perceive colours and how those perceptions can influence what we buy and feel. It’s a fascinating read, made especially so by the facts about colours that are dotted throughout the book. Like, did you know mosquitoes are attracted to the colour blue twice as much as to any other colour? No? Well, guess who did know that? Brown. Because he’s “diligent.” And bitter.

(Frame Publishers, 2011) 264 pp $110.00.



Published online: 23 Apr 2012
Words: Cassie Hansen


Artichoke, December 2011

Related topics

More discussion

See all
A house of sensual experiences A house of sensual experiences

Alice Hampson and Sheona Thompson’s winning submission to the 1995 AA Prize for Unbuilt Work explores ideas about intimacy, rituals, emotions and privacy.

Port Adelaide Housing by Michael Markham and Abbie Galvin. The subversive 'sham' that won the 1994 AA Unbuilt Prize

We revisit the winner of the second annual AA Prize for Unbuilt Work, awarded in 1994 to “belligerent but exciting” scheme that challenges conventional expectations.

The three-metre “Foreverhome” tower, produced during the 2020 Abedian School of Architecture Design Charrette (led by invited practitioners Rodney Eggleston and Anne-Laure Cavigneaux of March Studio), was produced collectively by the students to explore construction for high-density living. Designing hope: The role of architecture education in the climate crisis

What do students need to learn now in order to ameliorate the climate crisis and bring sustainable techniques to the profession in a radically different …

A sketch of proposed alterations to the eastern boardwalk at the Sydney Opera House in Alex Popov's inaugural prize winning scheme. A simple and obvious idea to transform the Sydney Opera House

We revisit the inaugural winner of the AA Prize for Unbuilt Work, awarded in 1993 to a scheme that proposed to transform and enhance “the …

Most read

Latest on site