Colour Hunting: How Colour Influences What We Buy, Make and Feel

Colour Hunting: How Colour Influences What We Buy, Make and Feel

Colour Hunting: How Colour Influences What We Buy, Make and Feel

It seems colour is the new black. At the recent State of Design Festival, colour was the theme for the 2011 Top 5×5 series where five designers discussed their favourite colour, and now a book dedicated to the colour palette lands on our desks. But for some, it’s not such a happy tale, I must profess. You see, there are winners and losers in the colour spectrum. And poor old brown has been cast a loser. While colours like red and pink are called “sexy,” “youthful” and “sensual,” and purple is “exciting” and “mysterious,” the best poor old brown gets is “diligent.” Diligent?! The colours of the rainbow must be laughing it up right now. But that’s the sad, sad truth for brown, according to Colour Hunting.

The book considers how we subconsciously perceive colours and how those perceptions can influence what we buy and feel. It’s a fascinating read, made especially so by the facts about colours that are dotted throughout the book. Like, did you know mosquitoes are attracted to the colour blue twice as much as to any other colour? No? Well, guess who did know that? Brown. Because he’s “diligent.” And bitter.

(Frame Publishers, 2011) 264 pp $110.00.



Published online: 23 Apr 2012
Words: Cassie Hansen


Artichoke, December 2011

Related topics

More review

See all
Barangaroo. A decade in Australian architecture

We recount the defining issues, perennial talking points and the most impactful buildings in this review of the past decade.

Blott House (1956) by Robin Boyd. Celebration, collaboration and conservation: 2019 in review

The final year of the decade was a testing one for architects, with a number of urgent issues – building standards, the climate crisis, and …

Cloister House by MORQ Architecture. Most popular houses of 2019

ArchitectureAU looks back at a year of Australian residential architecture and count down the top 10 most clicked-on stories.

What we've been reading in 2019 What we've been reading in 2019

Each year, dozens of books come across the editorial desk at ArchitectureAU, on subjects as varied as modernist houses, indoor plants and eccentric suburban interiors. …

Most read

Latest on site