Australian furniture store Cult has celebrated its 20-year anniversary by unveiling an extended showroom and a new gallery space in Sydney, both designed by Design Office.
The extension to the flagship store makes room for eight brands new to the Cult collection, including Karakter Copenhagen and Nanimarquina, Zanotta, Tecno, Vipp, Louis Poulsen, Montana and Design Letters.
Joint creative directors of Design Office Mark Simpson and Damien Malvihill worked to create better connections between the three adjoining heritage warehouses, a stronger street presence, more natural light and better defined brand areas.
“Internally, we reviewed the physical and visual connections between the existing buildings to make them more legible and easier to navigate for customer,” the designers stated. “New internal openings provide framed views and new physical connections between the buildings, aiding the new customer journey through the collections and showroom.”
Along with branded areas, the new space features a dedicated lighting space, a rearticulated entry and new access points between floors and buildings. There are also four new floor-to-ceiling steel-framed window displays opening onto Levey Street.
In addition to unveiling the renovated showroom on Monday 26 February, Cult also launched the first stand-alone NAU Gallery, a space showing its own Australian collection. The 220-square-metre space is in a neighbouring warehouse to its Sydney showroom and was also designed by Design Office.
Finally, Cult launched its Icons of Design book; a limited edition boxed set containing a 20-page look book and cards showcasing the “timeless elegance and understated luxury” of Cult’s 24 core brands. Styled by Heather Nette King and photographed by Mike Baker, the book also features colourful design icon graphics by Design by Toko.
Cult will be announcing more new brand partnerships throughout March.