This new partnership sees Gubi appoint Cult as the exclusive* vendor of the complete Gubi collection of furniture and lighting in three core markets in the Asia-Pacific region.
All Gubi commercial trade sales, including business with architects, designers and specifiers, is now exclusively managed by Cult in Australia, New Zealand and Singapore.
Cult has distributed Gubi in Australia for more than 10 years, both as a B2B supplier and B2C retailer. Following a long and successful partnership over the last decade, this exclusivity appointment marks a significant milestone for Cult and Gubi.
Gubi is a Danish design house renowned for its handpicked edit of high-quality furniture and lighting from all over the world. It has collaborated with esteemed designers and archives like Pierre Paulin and Greta Grossman, and contemporary talents including Space Copenhagen, GamFratesi and many others.
*GUBI is exclusive in all states and territories in Australia excluding ACT and Victoria.
