Laufen at the 2012 Milan Furniture Fair

One of the most original exhibits at the 2012 Milan Furniture Fair came from Swiss bathroom products manufacturer Laufen. The display saw sanitaryware used in a totally new and innovative way.

The display included upended toilet bowls, with lights inside them, placed side by side along a bench. The arrangement of the toilet bowls created an almost monastic feel.

On the opposite side of the large room, hundreds of hand basins were placed together like pieces in a jigsaw. The basins were reflected in hanging, mirrored rectangles that moved slowly with the air current.

Laufen’s display was unexpected, different from its peers’ displays and made a great impact.

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