One of the most original exhibits at the 2012 Milan Furniture Fair came from Swiss bathroom products manufacturer Laufen. The display saw sanitaryware used in a totally new and innovative way.
The display included upended toilet bowls, with lights inside them, placed side by side along a bench. The arrangement of the toilet bowls created an almost monastic feel.
On the opposite side of the large room, hundreds of hand basins were placed together like pieces in a jigsaw. The basins were reflected in hanging, mirrored rectangles that moved slowly with the air current.
Laufen’s display was unexpected, different from its peers’ displays and made a great impact.
