Phoenix’s Teel collection of mixer taps, shower mixers and outlets – created by an Australian in-house team – has won Best of the Best at the 2022 Red Dot Design Awards, recognized for excellence in Product Design.
The Red Dot Design Award is conferred on the year’s best products, as selected by the Red Dot jury, for excellence in design, function and innovation. The Best of the Best is the highest distinction in the competition, bestowed on pioneering designs.
John Hoogendoorn, creative design manager at Phoenix, is proud of his team for this latest award. “Our design philosophy is firmly rooted in both form and function innovation,” John revealed. “The continual quest to do better has led to a raft of international design awards over the last decade, culminating in two Red Dot Best of the Best awards in the last three years. We have been humbled by all the awards but are focussed on building our brand to be the most respected world-wide for excellence in design.”
Reflecting on the thought process behind the product, Phoenix’s design lead Ban Liu explains: “Teel originated through the exploration of how two shapes organically flow together. I started to blend an oval into a circle which resulted in the basis of Teel’s unique, dynamic form.”
Liu reflects, “When I think of Teel, two words come to mind – fine and slender. I wanted to convey sophistication and draw on my manufacturing knowledge to create seamless, highly finished tapware designs which are pleasing to the eye.” He continues, “Every element has been considered to keep the profile slender and in proportion – the body, internal cartridge, aerator, outlet height and width, back plate shape and handle design.”
Phoenix nurtures Australian talent and is a strong advocate of creating uniquely designed taps, mixers, showers, and accessories. Throughout its 30-year history, Phoenix has grown to be a leader within the Australian plumbing industry, winning multiple awards as recognition of its commitment to excellence and innovation.
