Endorsed by

Polly Woodside

An interactive exhibition by Tandem Design Studio at Melbourne’s South Wharf, uses current curatorial practice to tell the tale of the good ship Polly Woodside.

A creaking ship soundscape permeates the barrel entry of Polly Woodside, Melbourne’s tall ship story. It combines with a slowly rocking ocean scene to create a realistic sense of being at sea. The exhibition is housed within a restored original dockside goods shed next to the historic Duke and Orr’s Dry Dock at Melbourne’s South Wharf. It’s here that the Polly Woodside is moored, having travelled nearly 1.5 million kilometres during her working life after sailing from Belfast in 1885.

Tandem Design Studio completed a masterplan for the maritime precinct on behalf of the National Trust of Australia (Victoria). Following this, the studio designed the exhibition and realized the fitout, which ensued within the base building design by Trethowan Architecture Interior Design.

Steering clear of static presentation and sterile modernist interiors, Polly’s rich history is told through objects, didactics, interactives and stories within spaces that adopt the character of the tale being articulated. A strong social depiction of the characters of the time and of life at sea is at play, warts and all.

To understand the base concept for converting the historical data into an exhibition narrative, Tandem Design Studio worked with Sue Hodges Productions (SHP), which was on board to conduct the initial research. Emerging from that was a series of interconnected zones that were roughly chronological in organization but which also contained cross threads and overriding stories, says James Murray, architect at Tandem Design Studio.

Lines of latitude on the concrete floors tell a story of the ship’s travels.

Lines of latitude on the concrete floors tell a story of the ship’s travels.

Image: Peter Bennetts

“The narrative of Polly’s history is mirrored on the floor where lines of latitude that correspond to her destinations are inscribed into the concrete,” Murray explains. “This created both a navigational device and a spatial organizing framework. Where these latitude lines intersect with exhibition walls, they wrap up to form partitions that help separate and compartmentalize the exhibits.”

An enticement device to draw visitors through the exhibition is the use of linear suspended light fittings arranged in a Morse code pattern, while hardwood battens of varying widths clad walls and joinery to impart a shed-like sense of informality.

Shane Cargill, formerly of SHP and later a consultant through Mother’s Art Productions, organized the final dressing of the exhibition and lent continuity to the project.

Studio Round looked after the visual identity and the development of an overall tone and voice for the Polly Woodside experience. This was explicitly non-monotone. “Information has been broken up graphically and visually in some places to cater for different audiences,” explains Robert Nudds, Studio Round.

Detailed panels of information on the walls cater to ship enthusiasts.

Detailed panels of information on the walls cater to ship enthusiasts.

Image: Peter Bennetts

Grabs of content in hidden places, for example, are pitched at younger children, while the more serious didactic panels of detailed information cater to ship aficionados. Content is structured to help people navigate their way through the space. The use of larger graphics at the outset aims to provoke a feeling in the visitor of being in an immersive experience, before they are led through to the theatrette.

Consideration was given to encouraging revisits by “providing a varied depth of content that allows people to engage in a series of ways that moves and inspires them, enabling a bunch of different people to get different things out of it at different times,” Nudds says.

There is a tendency for museum-goers to remember what they did rather than what they saw, according to Melissa Gilmore, the Polly Woodside’s customer service and operations manager. “Making the experience more personal and relevant to an individual’s life experience helps the whole space to come alive and mean something to the visitor – so when they walk away they can remember it – a moment beyond just being in the space,” she says.

This project provides a compelling adventure. It allows visitors from all walks of life to chart their own journey and understanding of life on board a nineteenth-century sailing ship, aided by its authentic dockside setting.


Design practice
Tandem Design Studio
AV and multimedia CHW Consulting, Electroboard
Base building Trethowan Architecture
Base building joinery Gemwood Interiors
Building surveyor Gardner Group
Carpentry Kure Enterprises
Electrical contractor Templestowe Electrics
Engineer Wood & Grieves Engineers Melbourne
Exhibition designer SHP and Shane Cargill
Exhibition interactives Megafun
Exhibition joinery fabrication Show works
Graphic design Studio Round
Head contractor Contexx Engineering
Heritage Trethowan Architecture
Project manager In-Site 3
Quantity surveyor Prowse Quantity Surveyors
Shed restoration contractor Rigger Contracting
Signage and graphics Schiavello
Steel fabrication Structural Challenge
Structural dock fencing Bonacci Group
Site details
Location 2A Clarendon Street,  South Wharf,  Melbourne,  Vic,  Australia
Site type Urban
Category Interiors
Type Education, Exhibitions
Project Details
Status Built
Website http://pollywoodside.com.au/
Client National Trust of Australia (Victoria), Major Projects Victoria, MCET, Plenary Group



Published online: 21 Jan 2013
Words: Marg Hearn
Images: Peter Bennetts


Artichoke, June 2012

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