A new gallery for Roca, the international bathroom products manufacturing and design company, opened at Imperial Wharf in London in October. Zaha Hadid Architects was commissioned to create the showroom.
The transforming power of water was the architects’ inspiration for the design. Inside, the showroom appears to have been sculpted by water, while exterior and interior spaces flow and merge into each other. Sculpted white concrete and careful lighting connects each area, creating a series of functional and flexible spaces. The distinctive and unique facade gives Roca London Gallery an identity on the street while three portals, which appear to have been shaped by water erosion, open up the interior to the city.
Cutting-edge sound and light technology allows visitors to interact with the Roca brand and discover the company’s history, its achievements and the values on which Roca’s work is based – commitment to sustainability, innovation and design.
The Roca London Gallery is intended to be more than just a display space. Roca intends for it to become a London hub, available to anybody from architects to design students, hosting a range of activities such as in-house and external exhibitions, meetings, presentations, seminars and debates.
