Sub Zero and Wolf Milan showroom

A visit to the Milan Furniture Fair would not be complete without stopping off at the Sub Zero and Wolf showroom at Via Statuto 12.

On approach, the studio appears deceptively small. There is a small retail space and reception area, but downstairs, a whole new world awaits you. The subterranean level consists of a spacious room with a variety of Sub Zero and Wolf appliances that are complemented by comfortable lounges, cocktail tables and, of course, the ubiquitous working kitchen. It was here that I had the opportunity to talk to managing director of Multyflex Australia Paul Bridgeford, and vice president of Sub Zero Design Engineering Paul Sikir.

It was an educational and exciting experience talking about the Sub Zero culture and products. Sikir has the grassroots knowledge of his products that provides an insight into the world of refrigeration. Sub Zero offers cool design, reliability and high performance, is privately owned and has been in the market for some sixty-five years. Quality, reliability, innovative design and customer service are the keys to the success of this company.

Product testing and planning are an integral part of the Sub Zero philosophy – in fact, there are seven phases from concept to production that are necessary before each product is brought to market. Regulations in Australia are perhaps more onerous than elsewhere, but these are strictly adhered to, ensuring the consumer is well satisfied with their purchases.

While Sub Zero offers indoor products, the worldwide trend for outside living and entertaining has led to the company preparing to launch a new outdoor range. Multyflex will soon carry a range of outdoor Sub Zero refrigeration products that will fit the bill for any designer. Again, these products will have the full service back up that has become the standard for those purchasing Sub Zero products.

Sub Zero products are available through Australian distributors. For details contact Multyflex.

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