Endorsed by

Targetti + Louis Poulsen Spazio Luce

More of an installation or sculpture than a traditional showroom interior, Cecil Balmond’s creation for the new Targetti and Louis Poulsen showroom is based on fractal geometries.

The most important Italian design companies have a showroom in Milan – a trend that has been increasing since the second part of the 1980s. While many are in the centre, new showrooms are also being found in new areas. In the Navigli area, Targetti + Louis Poulsen Spazio Luce opened its showroom this year, with design by London-based architect, engineer and artist Cecil Balmond.

The Targetti Poulsen Group is the third largest lighting manufacturer in Europe and consists of Targetti, founded in 1928 in Florence, and Danish brand Louis Poulsen. Also part of the group is the Targetti Foundation, which began in 1998 and has a cultural events program. It was through asking Balmond to give a lecture in Tuscany for this program that Targetti became interested in his work and he was invited to design the new showroom in Milan.

Balmond’s research of advanced geometries enables him to design unique structures and spaces, something in between art pieces and architecture. He is internationally renowned for his collaborations with important architects and artists such as Anish Kapoor (Orbit, Olympic Games 2012) and has taught at architecture faculties all over the world. This project for Targetti, his first in Italy, is not a classic interior but instead an installation, a sculpture, based on fractal geometry. “Like a supernova, a star, it is not a defined object, as light is never defined, but scattered,” explains Balmond. When entering the space, what seems like a huge cloud is visible, a room within a room, that takes almost the whole five-hundred- square metre space. Nebula, as the installation is named, is composed of over ten-thousand flat-shaped aluminium plates, held in tension by stainless steel chains. At first sight, it seems to be a hanging structure, but take a closer look and you realize that it is a standing one. Walking through this sculpture, passing volumes, looking at some of the products, is a rare experience.

The installation is the result of a collaboration between production and culture, which has more to do with rhythm and perception than with promotion and marketing. Nevertheless, its success is already much larger than that of a normal interior designed showroom.

Credits

Design practice
Balmond Studio
London, United Kingdom
Site details
Location Via Lodovico il Moro 25–27,  Milano,  Italy
Site type Urban
Category Interiors
Type Installations
Project Details
Status Built
Client
Client Targetti + Louis Poulsen Spazio Luce
Website targettipoulsen.com

Source

Project

Published online: 20 Jan 2012
Words: Cecilia Fabiani
Images: Germano Borrelli

Issue

Artichoke, September 2011

Related topics

More projects

See all
Aligned with a shift in floor level, a narrow skylight marks the point at which the addition and existing house adjoin. Artwork: Jai Vasicek. Simple wishes: Lansdowne Crescent

A request for increased amenity rather than more square metres was the impetus behind this deceptively compact addition to a period Hobart home by Preston …

The floating roof ties together the home’s concrete and timber elements and gives lightness to its form. Tropical textures: Cove House

A thoughtful response to its unique setting and climate in the Gold Coast’s Sanctuary Cove, this house, by Justin Humphrey Architect, embodies principles of subtropical …

Sliding panels and bifold doors allow the interior to return to its original singular volume. Artwork: Elliott “Numskull” Routledge. ‘Changing the performance’: Camperdown Warehouse

Fusing concepts inherent in furniture design and architecture, this conversion of a former motor vehicle factory in Sydney serves as a prototype for a novel …

On the northern verandah, netted hammock seats lean in unison with the architecture, appearing to float over and into the landscape. Trademark lyricism: Stradbroke House

Well versed in designing for the tropical Queensland climate, the Gabriel and Elizabeth Poole and Tim Bennetton have collaborated to deliver an exuberant South Stradbroke …

Most read

Latest on site

Calendar