Taubmans has launched its Coloursmith app and website platforms, which allow consumers to create their own bespoke paint colours from a physical or visual source using a seamless integration of colour matching and visualization technologies.
Both platforms enable users to create their own paint colour from an image or the brand’s colour library, while the app also allows colours to be created from physical objects and surfaces. Before ordering a sample pot of Taubmans paint via the app or website, users can digitally paint a selection of three-dimensional rooms to experience their colour virtually.
The Coloursmith app converts any smartphone camera into a colour scanner that can be used to create bespoke paint colours.
“A game-changer for consumers and the paint industry, the Coloursmith technology represents a global business shift to intelligent digital tools,” said Anne Neeson, PPG general manager, architectural coatings, Australia and New Zealand. “The Taubmans brand is boldly enabling everyone to create their own bespoke paint colours. We are empowering people who love colour to trust their own instincts, be inspired and surround themselves with the colours they love.”
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