Turning 20, Café Culture and Insitu rebrands as Design Nation

Furniture and lighting retailer Café Culture + Institu has undergone a head-to-toe brand refresh to commemorate its 20th anniversary, and is now named Design Nation.

The new Design Nation website puts a range of useful information about its diverse range within easy reach.

The new Design Nation website puts a range of useful information about its diverse range within easy reach.

Image: Design Nation

The company, which operates showrooms in Sydney, Melbourne and Brisbane, was originally founded in Sydney as Café Culture, supplying furniture to hospitality operators. The business acquired Insitu Furniture in 2013.

The company now represents a stable of international and Australian designers, including Fermob, Fontanarte, Emmegi, Anaesthetic, Life Space Journey, Didier and many more.

Design Nation has paired the refresh with a revamp of its website, which now boasts a slick, pared-back interface, easier navigation and more succinct product information.

Explore the new Design Nation website here.

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