DIAlogue AM present a discussion over breakfast covering Public Relations fundamentals and providing practical advice on driving the PR machine, Thursday 21 August at the RMIT Council Chamber.
Behind every great piece of design, chances are there’s a host of great stories waiting to be told. Stories about people, visions, challenges, innovations and experience. It’s these stories that make for great PR, an essential part of any designer’s marketing toolkit.
- Esther Navarro Orejon, publicist and brand strategist from The Project Agency, will provide advice and tips on how to craft a successful PR pitch and what you’ll need to be ready for any press opportunities that come your way.
- Alexa Kempton, managing editor of Architecture Australia magazine, will discuss the best ways to build lasting relationships with journalists and share some industry secrets that can help secure valuable digital and print coverage.
- Fiona Lynch, interior designer, will give a designers perspective on professional communications and how she uses different platforms to enable journalists to source stories about her practice.
A Q&A session led by DIA Victoria Tasmania councillor Daniella Casamento from DCID will finish the session.
Presentation accrues 6 CPD points.
Thursday 21 August 2014
7.30 am – 9.00 am
RMIT Council Chamber
DIA members $20, General $40
Information & bookings
124 La Trobe Street, Melbourne, Vic, Australia